Founded in 2015, Scotch Porter develops multi-purpose, handmade, better-for-you products to enhance the everyday guy’s experience. Since the brand’s inception, Founder & CEO, Calvin Quallis and the Scotch Porter team have been married to the idea that men should not have to use products packed with harmful chemicals nor break the bank just to look and feel like a boss.

With the onset of coronavirus presenting a shift in consumer behavior, and continued conversation around the importance of health & wellness, Scotch Porter was ready to take their brand and its offerings to new heights — increasing its customers accessibility to affordable non-toxic products and taking a wellness-centered approach to men’s personal care.

The Situation

Historically known for its award-winning multipurpose grooming offerings, Scotch Porter entered 2020 with a new look and greater reach announcing product reformulations, a textured hair collection and major retail partnerships with two of the largest retailers in the nation — Target and Wal-Mart. However, as health & wellness became a greater priority to consumers as a result of the global pandemic, Scotch Porter was poised to reposition itself as much more than a grooming brand. With the upcoming release of its two newest product categories, Scotch Porter was ready to share its wellness-centered approach to men’s personal care with the world.

WhitPR was tasked with garnering national media attention for the brand’s two newest product launches while also positioning Scotch Porter as a true leader in the men’s personal care space through its wellness-centered approach.

The Solution

Through a series of pitches, press releases and virtual deskside conversations (between the CEO and targeted trade, business, and consumer lifestyle editors), WhitPR drove the amplification of Scotch Porter’s brand expansion. WhitPR also spearheaded influencer engagement implementation for Scotch Porter’s strategic partnerships.

To further position the brand as both a grooming and wellness authority in the men’s personal care space, WhitPR leveraged Scotch Porter’s Founder & CEO, Calvin Quallis’ proprietary insight for industry forecasting press moments. WhitPR also curated and applied to top tier editorial and industry awards on behalf of the brand including the: Pure Beauty Global Awards, Men’s Health Grooming Awards, and AskMen Grooming Awards.

The Results

WhitPR secured 80 placements in September 2020 to June 2021 for Scotch Porter and Calvin Quallis, including Askmen, Drug Store News, Forbes and Vogue. The news coverage generated 2.2 billion media impressions and 2.2 million coverage views.