We are champions of cultural creators, moments, and movements.

WhitPR is an integrated strategic communications agency committed to shaping and amplifying the narratives that drive measurable brand success.

With wit and determination, our talented team of communicators, marketers, and strategists merge Public Relations, Marketing, and Creative strategies to authentically tell brand stories that reach the right audience and generate measurable results that aid overall business goals.

At WhitPR we are champions of cultural creators, moments, and movements. As a result, we have mastered connecting brands to multicultural audiences. Through our work, we aim to move the needle in shaping and amplifying stories that not only celebrate Black culture, but also support the advancement of marginalized communities.

What We Do

Traditional Public Relations

WhitPR is able to achieve tangible results for our clients through strategy building, narrative development, and event activation on both local and national levels.

Non-Traditional Public Relations

To enhance client PR campaigns, WhitPR has led the engagement strategy for influencers and/or brands that are aligned with the clients’ target audience and mission/vision.

WhitPR has also created digital engagement opportunities for client campaigns to generate awareness opportunities outside of the traditional media platforms.

Experiential Marketing

WhitPR uses experience and events to share our clients’ market strategies with target audiences. We have worked with clients to strategically plan experiential marketing activations to bridge the gap between their marketing focus and targeted consumer.

WhitPR has partnered with vendors and strategic partners to produce experiential events, as well as managed the curation of the invitation list to ensure the attendees include media, influencers, and targeted consumers.

Social Media Management

WhitPR has created social media protocol and focus documents to guide clients in the management of their social media accounts. WhitPR provides clients with creative and original content for all social media accounts, dividing activity between materials by the WhitPR team and the client. Through our social media offerings, WhitPR develops and executes marketing strategies that help drive key social metrics to support the acceleration of overall business growth.

Our Team

CEO + Founder

Dreena Whitfield - Brown

Dreena Whitfield is the Founder & CEO of WhitPR — the integrated strategic communications agency committed to shaping and amplifying the narratives that drive measurable brand success. Possessing over a decade of expertise in the communications space, Dreena cemented herself as a trusted advisor specializing in public relations, social media, crisis communications, and experiential marketing strategy.

Throughout her diverse career, Dreena has served at the helm of leading communication efforts for leaders in the non-profit, corporate and political sectors, as well as small businesses, both domestically and internationally, with a commitment to making a social impact.

To date, Dreena has been recognized as one of the PR Week 2021 40 under 40 class, a 2021 Top Women In PR by PR News, Ebony Magazine’s “Top 10 Black Women in Politics'' and Huffington Post’s,” Top 25 Millennial Publicists.”

HR & Finance Manager

Latoia Crudup

Latoia is our Human Resource and Finance Manager at WhitPR. She monitors and executes contracts between clients and WhitPR. While managing the development and implementation of the firm to ensure the company's long term goals.
Senior Account Executive

Kayla Lawrence

Kayla is a passionate strategic communications professional who believes in merging data and storytelling to drive measurable brand success. Leading the agency’s Beauty & Personal Care division, she is focused on spearheading the creation and execution of campaigns that deliver notable editorial moments, galvanize people to take action, and build bridges of authentic connection between brands and the communities they serve.

A deft communicator across all types of media, Kayla has worked across a variety of projects for disruptor brands within the beauty, fashion, and consumer lifestyle sectors — building result-driven strategic communications and experiential marketing campaigns. Marrying her keen narrative-building skills with her commitment to client success, she works with WhitPR teams to build innovative, solution-based campaigns for many of our beauty & personal care clients.

When she’s not crafting compelling editorial headlines, the New Jersey native can be found indulging in the best brunch options the DMV has to offer.

PR Coordinator

Breeana Simmonds

Breeana Simmonds is a public relations professional based in New York City. Since a young age, she has nurtured a passion for everything pop culture gained experience within the entertainment and lifestyle sector. Breeana graduated Cum Laude from The City College of New York and earned a bachelor's in communications and a minor in black studies. Her PR expertise is visible when resonating with journalists and securing press opportunities with media outlets including The Hype Magazine Network, Plastiq Magazine, Mogul Millennial, MSNBC, among others. When not checking her emails, Breeana enjoys nature hikes, baking, pottery, and painting.
PR Coordinator

Chelsea Auguste

Chelsea found her love for public relations when she learned that all of her passions could coexist in a career. As a public relations professional driven by creativity and authenticity, Chelsea is not afraid to push boundaries to find what works to fuel breakthrough ideas. At WhitPR, she helps plan, create and amplify clients’ brand stories with her keen eye for detail. She received her Bachelor’s degree in Communications from Rutgers University while honing her skills within Fashion PR as an intern and personal stylist.

When Chelsea is not brainstorming creative ideas at WhitPR, she’s brainstorming event designs for her business, Noble Design Co. In her downtime you will most likely find her eating at a new restaurant, shopping or doing something adventurous.

Operations Manager

Briana Oliver

As Operations Manager, BB ensures the smooth operation of the WhitPR staff and clients with her ability to efficiently manage internal and external communications and operations. Briana serves as client liaison, managing client acquisitions, consultations and more. While ensuring the team is organized and keeps clear communication between the firm, clients and potential vendors. When she is not handling client or internal operations, the office “encyclopedia” can be found sharing her abundance of useful resources and tips in and outside of the office.
Account Executive

Brionna Miller

Brionna is results-driven public relations professional with a passion for crafting stories amplifying the voices, campaigns, and movements dedicated to serving historically marginalized communities. As an account executive at WhitPR, she leads the agency’s Social Justice & Politics division, with a focus on executing communications strategies geared towards elevating Black and Brown communities.

With a pulse on current affairs, specifically around various social justice issues, voting rights, voting legislation, and more, Brionna is committed to highlighting client contributions to addressing these issues and inserting them into the ever-changing news cycle.

PR Coordinator

Amani Saleem

As a Social Impact PR Coordinator at WhitPR, Amani Saleem utilizes her innate ability to sympathize with others to invoke change and improvement in the world. She is a graduate from Kean University Summa cum laude with a degree in Communication - Public Relations and minors in Africana Studies and Psychology, while simultaneously giving back to her community through various organizations and events. Amani combines her dedication for civil and social action and her passion for interpersonal communication to analyze the effectiveness of verbal, non-verbal and visual communication in relation to the agency and the general public. Amani demonstrates knowledge and experience in researching, organizing and executing strategic projects to increase the visibility and impact for our clients.

When Amani is not supporting her community in the best way she can, she can be found strolling and laughing with her sorority sisters.

Digital Marketing Manager

Keena Williams

Keena oversees the digital marketing strategy for WhitPR and client partners. Through creativity, her appetite for emerging digital trends and love of the culture, Keena ensures that the digital presence and brand identity of WhitPR and clients aligns with the mission/vision of their companies.

Keena is results-driven marketer that knows how to help clients reach their target audiences through innovative campaigns. Keena was previously the only Social Media Manager for Barneys New York prior to closing.
When Amani is not supporting her community in the best way she can, she can be found strolling and laughing with her sorority sisters.

Digital Media Coordinator

Loren Lewis

As the Social Media Coordinator for WhitPR, Loren Lewis uses her encyclopedic pop culture knowledge and graphic design skills to strategize, create and share original content with WhitPR’s community. She graduated from Montclair State University with a bachelors degree in journalism and enjoys work involving communications. When Loren is not creating graphics or sending out tweets from WhitPR’s twitter account, she likes to going thrifting and spend time with cats Franklin and Meowsy Elliot. Loren also runs and oversees her online resell shop RenBen on Depop.
Administrative Assistant

Alia Knight-Kemp

As Administrative Assistant at WhitPR, Alia coordinates all scheduling and maintains clear communication between the clients and CEO. She manages the operations pertaining to external inquiries and focuses on supporting the organization of executive arrangements. Alia graduated from The National Treasure, Morgan State University, with her Bachelor’s in Multimedia Journalism, but found a passion for strategic communications that combined all her interests into one along her matriculation. When Alia isn’t logged into her email, you can find her learning the latest virtual dance routines or enjoying time to travel and go out with family and friends.
Research Assistant

Xyaire Merriweather

As the Research Assistant for WhitPR, Xyaire is a Google-nista who brings the “X-factor” to the team. It is her responsibility to assist with research, data collection, identify current trends & events, analyze client accounts & social channels, and provide any additional support to the clients and WhitPR team. Xyaire just recently graduated from Rider University as Summa Cum Laude with her Bachelor’s in Public Relations and Minor in Event Planning. Very early on, Xyaire has always seen the power in her voice and writing skills and seeks to use her strengths at WhitPR to help amplify the untold stories of her community and become an asset to the team. Though Xyaire has had previous internships at PR firms, this is her first career opportunity in the PR world.

When she is not busy behind-the-scenes at her computer, Xyaire loves to indulge in self care routines or go out with her sorority sisters, family and friends.

When Chelsea is not brainstorming creative ideas at WhitPR, she’s brainstorming event designs for her business, Noble Design Co. In her downtime you will most likely find her eating at a new restaurant, shopping or doing something adventurous.

Case Studies

WhitPR specializes in strategic communications that leverage public relations, influencer engagement, and experiential marketing to shape and amplify the narratives of cultural creators, moments, and movements. Our talented team of communicators, marketers and strategists merge Public Relations, Marketing, and Creative strategies to authentically tell brand stories that reach the right audience and generate measurable results that aid overall business goals. Through our work, we aim to move the needle on shaping and amplifying stories that not only celebrate Black culture but also support the advancement of marginalized communities.

Scotch Porter

View Case Study

Contact Us

New Business & General Inquiries:
hello@whitpr.com

(908) 588-2602

Our Location

We are located in Union, NJ.
(Right outside of New York)

1018 Stuyvesant Avenue
Union, NJ 07083